From The North Face:
Last May, The North Face athletes Jimmy Chin and Hilaree O’neill, along with an athlete based video production crew, headed in to the Tetons to shoot a 30 second tv commercial that is now airing on primetime. The idea was to create a commercial that was genuine. Real climbing and real skiing by two of The North Face’s own. An authentic look at a day in the mountains. This behind the scenes lets you see what it takes to capture the raw exploration that is synonmous with our entire athlete team.